What a good deal actually is
It isn't the biggest number off the sticker. It's the payment you can still make in month fourteen, on a car that still fits your life. I'll show you the whole picture, including the part that isn't flattering to me.
Buda, Texas
Buy the car from a person, not a parking lot.
I'm Frank Ayala. I sell Subarus at City Limits Subaru in Buda, and I'd rather you leave knowing exactly what you bought and why than leave fast.
Frank Ayala · Product Specialist, City Limits Subaru · Buda, TX
Portrait of Frank — vertical, shot on a phone is fine
Who I am
Most of what I do happens before anybody talks about a car.
I'm the oldest of four. We grew up on five acres in Moody, Texas, which is a good way to learn that nothing gets done unless somebody does it. That's still how I work.
I lead worship, and I volunteer with homeless outreach and senior ministry when I'm off the clock. I cook, I sing, I play piano. I'm a Cowboys fan, which is its own kind of patience.
None of that sells a car. But it's why I'd rather tell you to wait six months than sell you the wrong one this weekend.
What I know
What I actually get asked, and what I actually say.
The trims people over-buy and under-buy
Half the people who come in for the top trim don't need it, and some of the people trying to save four thousand dollars are about to be miserable in traffic. Tell me how you actually drive and I'll tell you where the line is.
Why the Ascent is my favorite one on the lot
It's a lot of vehicle that drives like less. If you've got kids, gear, and a long commute, that combination is worth more than any option package I can add to it.
The lot is a live read on the economy
Salespeople see it before the headlines do. When people start stretching terms, when trade-ins get older, when the tire-kickers dry up — that's real data, and I watch it every week.
Why buy from me
You're not calling a dealership. You're calling me.
01
Ask for me by name
You get one person start to finish. Not a queue, not whoever is closest to the door when you walk in.
02
I'll talk you out of it
If the car is wrong for you, I'd rather lose the sale than have you find out in six months. That's the whole business model.
03
Straight answers on the phone
Text me a question before you drive out. If I don't know, I'll say I don't know and then go find out.
04
It doesn't end at the paperwork
First service, a warning light you don't recognize, a friend who needs the same advice — same number, same person.
On camera
The short version, every week.
One question, one answer, about a minute. What buyers get wrong, what to look for, and what the lot is telling me about the economy that week.
Video 1 — his existing Reel, once we have the link
Video 2 — first batch
Video 3 — first batch
Get in touch
Tell me what you drive now and what you need it to do.
Call or text is fastest. If it's after hours, use the form and I'll get back to you.
Messages go straight to Frank. No autodialer, no list, no drip campaign.